The fashion industry is a global industry, where fashion designers, manufacturers, merchandisers, and retailers from all over the world collaborate to design, manufacture, and sell clothing, shoes, and accessories.
What's the reason for the increase in clothing size? To understand this, you'll first have to go back in time. In fact, according to report statistics from The State of Obesity compiled by US Newsthe average American weighs about 24 pounds more than in There's really no denying that Americans have put on some pounds, but why?
There's a myriad of reasonsas stated by the CDC — from your genetics even to where you live — causing the CDC to label obesity as a "complex health issue.
No, not even close. While one-third of the United States population is considered obese, the rates are even higher in other parts of the world.
In Tonga, for example, the obesity rate in men has exceeded 50 percent, according to a study by The Lancet. It's not just men dealing with obesity overseas either. Women from other countries, too, have surpassed the United States obesity rate.
In Qatar and Libya, among others, more than half of all women are obese. Even in parts of the world where the statistics are indeed lower than in the United States, they're still quite high.
Surely, obesity is not just of interest to the American people. Still, if obesity is thought to be genetic, there's nothing you can do but accept your size, right? Well, there's more to it than just your genes. A size 8 dress in would've been a size 16 in Getty Images Men and women may be heavier than in years past but weight is definitely not the only thing affecting the average clothing size, especially for women.
According to Slateprior to the s, most of women's clothing was made-to-measure so there was really no need for standardized sizes. When ready-made clothing hit the market, that all changed.
But, who was to decide what was, say, a size 4 and what was a size 12? The article further explained that the federal government attempted to quantify the average American female body, but that didn't go so well considering they used men's measurements — essentially just chest dimensions — as their model.
Women's bust sizes are, of course, a bit more variable. Fast forward to and numbered sizes 8 through 38, along with the letters T, R, and S, which stood for tall, regular, and short respectively, became the industry standard. However, by this standard became voluntary and, inthe government withdrew the standard in its entirety.
And for very good reasons, it seems. The results of the study — which were used to determine the standard clothing sizes — were potentially tainted by paying people to participate.
Not only that but the study also failed to include any women of color. So, where does that leave American shoppers today? In a world of vanity dress sizes, it seems. In the fitting room, you might feel a bit like Goldilocks trying on a size 12 that's too big, a 14 that won't even budge passed your hips, and, somehow, another size 12 that fits perfectly.
Designers began taking liberties when sizing women's clothing within the past few decade, adding extra fabric — sometimes as much as eight inches —to garments without altering the number on the label.
This has been dubbed vanity sizing, according to Cosmopolitan. Sales go up when dress sizes go down, it appears. Women feel better, and therefore buy more, when they fit into a size smaller than expected. This psychological trick may benefit companies but it wreaks havoc on a consumer's psyche.In need Women's Clothing Stores of industry data?
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According to a report by the California Fashion Association, manufacturing is only a fraction of the modern apparel industry as “it is a highly sophisticated industry involving fashion and market research, brand licensing/intellectual property rights, design.
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