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How Mobile App-Makers Are Discovering Success With Influencer Marketing Bejeweled's Instagram Case Study Overview For this Instagram marketing case study, Mediakix analyzed how the gem-matching puzzle game Bejeweled used social media to grow its user base, increase brand engagement, and inspire mobile users to download the gaming app.
To generate campaign awareness, Bejeweled recruited top Instagram influencers to share photos of themselves playing the game under the branded hashtag shinyplace.
For a thorough explanation of the shinyplace, see Bejeweled's branded YouTube video below. Goals Primary Goal — To build brand awareness among social media audiences and increase brand engagement through the shinyplace hashtag campaign. Secondary Goal — To drive audiences to the app store and increase downloads of the Bejeweled mobile game.
Approach Bejeweled introduced the campaign by creating two clever and imaginative YouTube shorts featuring people playing the mobile game as a way to escape tedium and find their shinyplace. Though the first branded content for the campaign was published on YouTube, the video featured popular Instagram pup JiffPom as a member of a comically-average family discovering their " shinyplace" for the first time.
The brand partnered with high-reach Instagrammers to spread the word about the campaign and inspire audiences to share their own Bejeweled gaming photos with the branded hashtag shinyplace.
Bejeweled rose from the nd to the nd top-grossing app on the U. Apple App Store during that same time-frame.Apple's iPhone phenomenon rolled on into , but this year's entry, the iPhone 3G, brought a new twist and a price drop to sway consumers.
Marketing Management Apple Inc. Case Study Introduction The phone starts ringing, we're going to pick it up and when we touch it, the ringer volume smartly goes down! Yes!
Today a company like HTC could make this kind of cellphone%(7). Apple Case Study 1. Sung Hyun Lee ∙Meherun Binte ∙ Seung Woo Chae 2. Index• Introduction External Analysis Internal Analysis Theories Models Conclusion 3.
Introduction External Analysis Internal Analysis Theories Models Conclusion APPLE, the name of Innovation 4. (Chapman & Haskisson) Page 22 of 29 Marketing Management Apple Inc. Case Study Promotion Smart Advertising, user's training and customer's instructions are .
This case study will explore the Cisco marketing case study in the Kotler and Keller, Marketing Management textbook. First off, the study will explore the differences between building a brand in a business to business context versus building a brand in a consumer market.
Apple Iphone Case Study Words | 17 Pages. Apple iphone case study 1 Apple 's iPhone Launch: A Case Study in Effective Marketing Kyle Mickalowski, Augustana CollegeMark Mickelson, Augustana CollegeJaciel Keltgen, Augustana CollegeABSTRACT When CEO Steve Jobs announced in January that Apple would be releasing a revolutionaryiPhone five months hence, consumers waited with .